QUIKPARK
Service Design + UX Research
February 2025
Project Overview:
QuikPark was developed in a service design class where my goal was to tackle the persistent issue of parking difficulties faced by vehicle owners in urban areas. Through this platform, my aim was to simplify the process of finding and reserving parking spots at daily venues, reducing stress and wasted time for users.
Context:
I realized that despite billions of car owners facing daily parking challenges, effective solutions are still lacking, that led to me taking up this project, to understand the industry and intricacies of urban parking, and design a solution that could possibly enhance urban mobility.
Link to the pitch deck!
What is QuikPark?
QuikPark is a parking solution that aims to make the experience of parking at daily venues such as supermarkets, malls, theatres, etc into a much more organized process. This platform allows users to easily find and pre-reserve parking spots at high-traffic venues, to help reduce the time spent searching for spaces available and alleviating the stress that is associated with urban parking.
We don’t own parking spaces—we own the system that makes parking smarter, smoother, and stress-free.
Customer touchpoints
To develop QuikPark, I did a comprehensive analysis of potential spaces where our parking solution could add value.
I listed every possible venue type, from universities and theatres to hospitals and amusement parks. I then, through research and strategic thinking, identified gaps in the market where our platform could fill a need and highlighted them in orange.
user persona creation
I crafted these personas based on individuals who regularly drive to various destinations for daily activities, to understand their parking needs and challenges.
CUSTOMER TOUCHPOINT MAP
I made connections between the customer touchpoints listed & the user personas in order to identify which user will be found at which touchpoint, through colour-coding them. Based on the personas & their interaction with the customer touchpoint, I knew my primary customer.
BEACH-HEAD MARKET
Thus, I define Suraj, the Young Parent, as my beachhead market because this demographic faces unique challenges in managing their young children while navigating parking at the same time, making them highly receptive a service like QuikPark.
USP's of QUIKPARK
Pre-reserved parking spots to ensure guaranteed availability.
Real-time updates that provide current traffic and parking information of the venue's parking lot.
Dedicated entry lanes to reduce congestion and more importantly wait times.
Valet service with car cleaning for a premium experience where users can opt for valet parking, complete with car cleaning services.
EV charging stations to support environmentally friendly transportation.
"Find My Car" Feature to help users quickly locate their vehicles in large parking lots, saving time and reducing stress.
Boom Barrier (Auto Check-in) for a streamlined entry and exit processes with automated access control.
Segregation of Vehicles by Size that offer tailored pricing based on vehicle size, ensuring fair pricing for users.
PRIMARY USER PERSONA
Customer journey mapping
To further understand Suraj's interactions with QuikPark, I developed a detailed journey map. This map helped me outline every possible touchpoint Suraj encounters, from initial awareness of the service to post-trip feedback
COMPETITOR ANALYSIS
sales channels
Next was strategizing and planning how to reach a broad audience through direct sales, online platforms, and strategic partnerships with event organizers and venue operators.
sales FUNNELING + TOUCHPOINTS
Conducting a sales funnel exercise using Suraj as a persona to understand how potential customers become aware of QuikPark, develop interest, evaluate options, and make a decision, helped me refine marketing strategies that could guide users through each stage of the sales journey, something I kept in mind while crafting the step & touchpoint map.
MARKETING ROADMAP / STRATEGY
Finally, I attempted to create a comprehensive expense model and monetization strategy, considering every detail possible. This involved calculating operational costs, and potential partnerships to maximize profitability.
