Project Overview:
This project was all about figuring out how Patanjali could shake up the Indian protein market. I dove deep into what Indians think about protein, what they eat, and how we could sneak more protein into their regular meals without them even noticing.

Context:

Basically, India's got a protein problem – most people don't get enough, and they don't even realize it! Using Patanjali, I wanted to explore how they could use their strengths to make healthy protein options super accessible and appealing to everyone, not just gym-goers.